Why Live Music Should Matter To Casinos
Live music has worked its way to the forefront of most industries, including casino companies all over the world. And this comes as no surprise that correctly chosen melodies help gambling establishments attract more customers to tables and slot machines.
If you have ever been to an offline casino, you should have paid attention to the fact that there is not even one silent hall. Every room produces its music: it can be a relaxing, cheerful, or upbeat melody. More often than not, casino owners invite celebrities so that guests could hear them singing live.
Thus, let’s take a closer look at how music is related to gambling and what is the psychology behind it in land-based casinos. But if you are not a fan of physical gambling establishments, remember that you can always check the best online casinos and choose the music you enjoy listening to.
Why does Live Music Matter?
In order for brick-and-mortar casinos to continue staying relevant among other establishments in the gambling field, attracting new customers, and continuing to be a destination loyal guests choose, they need to make sure they are implementing different sources of entertainment.
Sure, you can’t talk about casino entertainment without talking about live music. Most modern establishments use a mix of soundtracks and live music to entertain their customers. However, every casino differs in its preference for music. Some prefer soft music while some are into rock and roll or hip hop.
Soft and Slow Music
Recent research on Princeton University surveyed 15,000 customers about what role soft live music and lightning play in their gambling experience. And over 70% answered that it matters a lot, with 17% answering it matters some.
Generally speaking, playing slow live music causes the heart rate of guests to drop, which leaves them feeling less anxious and gets them into gambling even deeper. This type of music also causes the client’s breathing levels to slow down, allowing them to enjoy the gambling process.
Since customers are calm by this background music, it makes them less able to make impulsive decisions. On the other hand, chances are they will gamble more regularly and frequently because they are kind of addicted to this good atmosphere.
Fast and Upbeat Music
Conversely, playing fast music, like rock and roll or hip hop, increases the heart rate of customers, making them angry and more emotionally unstable. This pattern of behavior makes it easier for casino owners to win by making guests feel stressed and pressured.
87% of the time that customers play a round of blackjack or slot with upbeat music in the background, they end up losing money from their games. However, a younger group of people, including millennials and Gen Z, stated that they would be more loyal to fast music that helps them win more money; and eight in ten candidates stated they prefer to gamble with fast music playing in the background.
How Can Casinos Be More Attentive to Guests’ Needs?
Without any doubt, the melody played inside a building will depend on what the casino wants its guests to feel. Some owners think that music can attract new customers and increase their revenues, while some stick to the idea that playing music may annoy guests who desire to gamble quietly. The truth, however, is somewhere in between. And there are many ways casinos can be more attentive to customers’ needs.
Creating a Relaxed Ambience
Casinos can start by playing classic rock melodies to create a relaxed atmosphere inside the building. This is known as background music, as it plays continuously so that gamblers are not aware of it. Properties can also continue adapting the music schedule by selecting songs from popular artists from time to time.
Hosting Live Bands Outside
More upscale establishments typically host live bands to play on Fridays and Saturdays; or they may also have a DJ playing music for their guests. These tools can be used for attracting more people to enjoy the pastime at their properties. However, any performance of this type should be played in a live music area or outside.
Trying Different Genres
While some gambling establishments play a wide selection of songs, some decide to play just one type of melody based on its genre, such as jazz or classical music. And there is no right or wrong decision to make. But in the beginning, it is crucial for casinos to experiment with music formats and genres to understand what can attract more people or even increase their revenues.